Search Engine Optimisation (SEO)

SEO -The Ultimate Organic Approach

The organic approach in digital marketing marks the minimum or no use of any investment to attract an audience. To be specific, SEO is a clear champion when it comes to attracting website traffic through an organic approach. Further, Search Engine Optimisation (SEO) is all about attracting audience and getting them to experience or complete every stage of the sales funnel.

In addition, SEO is effective for any business, be it B2B or B2C, as it focuses on obtaining a top place for a brand in SERP with proven strategies such as highly-relevant content, meta tags, keywords, and backlinks. For instance, SEO is similar to having your own home, where making your home needs a lot of investment, time, effort, and care, but once it’s done, it gives you endless benefits for years. So, any organisation opting for digital marketing services should never miss investing in SEO.

Investing in SEO never Fails! Trust The Process, and You will Relish the Impressive results

Don't miss SEO in your digital marketing strategy

Advantages of SEO

  1. You will generate more visits to your website.
  2. You will increase your brand’s visibility as you share everything you do with your acquaintances.
  3. You will have more sales since you have the trust and support of customers.
  4. You will become a market leader as you stay on top and dominate the market through the Internet.
  5. You will provide valuable content primarily tailor-made to help or solve a problem of the audience. Hence, you will attract potential clients through content.
  6. You will avoid disturbing others by distributing ads everywhere; hence, you will get people’s respect and admiration.
  7. You will generate a high return on investment and will last for a longer time.

 

Types of SEO

  • On-Page SEO

The most popular SEO method for improving your website and its performance on search engines is on-page SEO. Here, key elements of websites are optimised. Under on-page SEO, URL structures are optimised to help leads remember your website. On-Page SEO also includes internal linking, optimising meta descriptions, and keyword optimisation. Following keyword research to identify the phrases and keywords,  an SEO Company makes sure to use the keywords in headings, page titles, and meta descriptions. These keywords are cleverly blended into personalised content as well.

  • Off-page SEO

Off-page SEO is done outside your web pages. Here, external factors that influence your site’s performance are taken into consideration for optimisation.

 Off-page SEO includes social media sharing, where you can share your site link on your social media pages and let the audience know what kind of content you are working on. Off-page SEO also heavily relies on factors such as reviews and backlinks and aspects that drive traffic from other places to your website. 

  • Technical SEO

Technical SEO involves optimising the elements on the backend of a website to improve your site’s ranking. A beautiful-looking site is of no use if the technical aspects of your site aren’t optimised. One of the biggest technical SEO aspects is page speed. It is recommended to have a page speed of 2 to 3 seconds, but if it is longer, then chances of losing audience, prospect or customer are prominent. So a business has to have a good page speed.

  • Local SEO

Local businesses, who mostly have their brick-and-mortar shops opt for Local SEO. Local SEO strategy helps brands to focus on using techniques that help them reach local customers. It’s a great method for getting more traffic through your business’s door. Nowadays, every SEO company in Australia emphasises providing full-fledged Local SEO services. 

  • Enterprise SEO

 Enterprise SEO serves big enterprises whose websites consist of numerous web pages compared to small companies. Unlike the standard SEO, Enterprise SEO works on a large scale, targeting a different market and involving a more complex website. Using enterprise SEO, companies can strengthen their web presence and compete for better ranking.

  • Ecommerce SEO

The main goal of eCommerce SEO is to improve customer reach for eCommerce firms. You may concentrate on generating profitable leads and sales for your retail business using this strategy. You can expand your eCommerce SEO strategy to include Amazon SEO services if you sell your goods there.
Don't miss SEO in your digital marketing strategy - digitalalgorithm.com.au

 

Recent Trends in SEO

Online entrepreneurs realise the effects of using the SEO strategy to enhance the effectiveness of online brand positioning, and thus, online entrepreneurs must ensure that the brand keywords appear on the first page of search engines and enhance the generic list of keywords to the specific ones gradually. (Research by Ahmad, Mahdee, and Bakar, 2022). A study conducted by  Lewandowski, Sünkler, Schultheiß, and  Häußler in 2019 found that the term ‘search engine optimisation’ is known to 8.9% of users while 14.5% can correctly claim one SEO tactic. 

Some Facts and Figures about SEO in 2023

  • More than 200 factors are used by Google’s search algorithm to rank webpages. (Source: Backlinko)
  • For every click, the top five organic results receive 67.6% of them. ( Source: Marketing Land)
  •  According to 49% of marketers, organic search offers the highest return on investment of any advertising medium. (Search Engine Journal)
  •  Among marketers, 70% believe SEO to be more effective than PPC. (Source: Databox)
  • The most important ranking factor is direct website visits.
  • According to data from HubSpot, 50% of respondents claimed their business focuses on local SEO, while 48% emphasise mobile optimisation.
  • Businesses that have at least 4 stars on Google My Business (GMB) often rank 11% higher than those that don’t. (Fresh Chalk)
  •  Local businesses are the subject of 46% of all Google searches.(Search Engine Roundtable)

Talking about the trends, in 2022, we are observing trends. Let’s learn about them.

Artificial intelligence is impacting SEO

All thanks to artificial intelligence (AI), people’s interactions with online content are evolving. The smart AIs study us and display the things we like. It is believed that Search Engines in 2022 and years ahead will be improving technology and AIs to provide users with a great experience. This will certainly impact SEO too.

Emergence of long-form content

Long, well-written articles provide readers with more information. Long-form content benefits SEO because search engines are more likely to index information that is longer. Thus, writing long-form content is another trend in SEO in the year 2022. When creating content, you must follow the EAT principle: expertise, authoritativeness and trustworthiness. Additionally, you can employ lengthy articles that are anticipated to be in-depth and include internal linking, special images, infographics, and videos in addition to keywords. Moreover, such long content are expected to be more intentional rather than having keyword stuffing practice.

Schema Markup

A semantic vocabulary or code called schema markup is applied to your website’s HTML to improve how search engines perceive its information. Additionally, schema markup helps consumers receive more focused results. Google uses schema markup to create rich snippets, which offer more information and make a website more attractive to users.

Focus on Local SEO

Local businesses are anticipated to gain more attention from Google in 2023 and beyond as there is a clear push towards highly localised search results. This indicates that businesses will put more effort into producing high-quality ratings on Google My Business and even on other review sites that are reliable.

Mobile-first website 

In 2021, there were 4.32 billion unique mobile internet users, or 90% of all internet users worldwide. This shows that a website has to look best on a mobile screen to attract any customer. Also, this brings the idea of a mobile-first approach which emphasises creating a  website that appears top-notch on the mobile screen. 

Features to look into when choosing an SEO Company in Australia

A great SEO Company will Take to the Heights- Taking their Time. But finding the best one is worth it. Let’s look at what a great SEO Company needs to have.

They must have a defined process to execute SEO strategies.

A good SEO company always ensures to treat every client with the perfect SEO services that are specifically tailored to their client’s needs. In fact, a top-notch SEO agency researches the strategies of its competitors to create more effective ones for its clients. Overall, all of their SEO tactics must follow best SEO practices.

They must be marketing savvy and use the latest trends and updates. 

They have practical knowledge about what is happening in the SEO sector. Like every aspect of digital marketing, SEO is also constantly changing and gets new updates almost every day. With that in mind, SEO companies incorporate the latest SEO trends, happenings, and techniques.   

They must provide timely reports.

When looking for a good SEO agency in Australia, you should consider offering your results regularly-i.e weekly or monthly or quarterly. They also run SEO campaigns and provide you with all updates. 

They must have a better rank of themselves on Google.

An SEO company can give the best proof with their own actions. One such proof is their own rank in their niche on the desired search engine. Expecting the SEO company to be No.1 can be overwhelming. You can look for the good ones in the Top 10 searches and opt for the one that appeals to you. 

They must practice ethical SEO business.

A professional SEO business would always utilise white hat practices and straightaway reject black hat methods. They are well aware that black hat techniques can provide speedy results; however, it is not an ethical and long-lasting practice. 

They always ensure effective communication with clients.

A reputable SEO agency focuses on communicating with you quickly and efficiently. They communicate and share the process and use of tools to help you achieve your SEO goals. So, whenever you try to find the best SEO agency in Australia, never forget to check on their communication style. 

They must provide you with realistic goals and offers

An SEO company cannot provide you with the number 1 ranking within a short time. If any SEO company assures you this, you have to run as fast as possible. They must offer realistic goals, which can be a certain per cent increase or improvement in visibility in search engine results pages, brand awareness, website traffic, backlinks and referring domains.

Why Choose Digital Algorithm?

Because the Perfect SEO Solutions Exist! We are the One for your Business!

We at Digital Algorithm feature “SERIOUS SEO COMPANY WITH ENGAGING CONTENT PRODUCTION.”

SEO is a great investment, and for successful SEO projects, SEO companies have to make continuous efforts. Choosing an SEO company in Australia is certainly a daunting task, as you have a plethora of options. A business should always stick to its values rather than get carried away by whim or emotion when choosing the Organic Growth Partner- The SEO Agency. However, this does not mean one has to keep on searching and lose time(which could have been invested in SEO). So, getting your hands on searching for the best SEO company in Australia or asking somebody from your team to spot the top-notch SEO company in Australia is the first and foremost thing to do after you own a website for your business. 

Digital Algorithm, an SEO Company in Australia, swears by the philosophy of ” A Great Website is not always pretty; rather, it has to be well-manged with contextual texts, images, and sections kept in the flow”. Further, we know and educate people that SEO is now a must-have for brands to grow organically and gain the trust of people on the search engine. At Digital Algorithm, every client is provided with tailored SEO services to achieve the SMART goals set up after the communication between clients and the agency. 

We aspire to become the No.1 SEO Agency in Australia via our data-driven and result-oriented SEO services that bring the best results on all the KPIs of a website. We have experienced SEO experts with proven records of getting the best results and ethical, witty, and relentless SEO practices. Our team of professionals are always into emerging trends and offers you content that matches the hot topic in your niche industry.

Digital Algorithm is customer-centric and hence we always ensure to put your brand reputation and growth as the top priority. We give our best in everything, ranging from crafting an SEO proposal to providing monthly SEO reports. With us, you can stay stress-free as we prioritise your growth by improving your rankings, optimising your website to perform better, assisting in creating content, and much more. Digital Algorithm possesses all the salient features of a good seo company and, thus, has no room for any drawbacks or SEO failure. However, we expect customers to revert and provide their side of the effort to make an SEO campaign successful. 

Our Search Engine Optimisation (SEO) services

Website Audit

What is Website Audit?

A website audit is a process of evaluating your website’s status to check its search engine friendliness. It is a crucial step before running an SEO project or getting a website redesign. Any SEO Agency would first run a website analysis to understand where your brand stands in terms of SEO key aspects. 

What will you gain from our Website Audit?

  • A thorough check on all the aspects of the website that impact SEO rankings. We understand the present status of your website, the loopholes, gaps, aesthetic and technical issues that create obstacles to SEO.
  • A 360 review of UI/UX on your website and how it is impacting the user experience.
  • Learn about the technical faults and get a custom action plan to improve the overall site health and performance.
  • Receive a specialised maintenance plan or plans to meet your business goals and demands.

Competitor Analysis

What is competitor analysis?

Competitor analysis is an activity prevalent in almost all sectors where any particular brand or business identifies its top competitors in their industry, studies their different marketing strategies, evaluates, and takes the necessary step. Competitor analysis helps you form a SWOT analysis and hence comes up with a better strategy. Moreover, competitor analysis is a critical part of a company’s SEO and marketing plan. 

What will you gain from our Competitor Analysis?

  • Competitive and statistical comparison of your Top 5 Competitors and their features.
  • Their market share, pricing, and marketing differentiators.
  • Understand their geography, culture and customer reviews.
  • A competitive plan for outranking the customers.

 

SEO Consulting

What is SEO Consulting?

Search engine optimisation (SEO) consulting includes services where a company provides ideas and advice on better and specialised SEO practices. Further, SEO consulting company offers planning, implementing and managing company clients with an overall SEO strategy.

What will you gain from our SEO Consulting?

  • We offer web marketing, web analytics, content strategy planning, keyword strategy, and link building. 
  • We strengthen your online presence and eventually improve the credibility of your business.
  • We deliver a positive user experience and build customer loyalty.

SEO strategy

What is SEO Strategy formation?

SEO strategy Formation is the process that includes forming a detailed plan to improve a website’s search engine rankings and earn more traffic. This detailed plan focuses on improving a brand’s search engine rankings to capture more organic traffic. Any SEO strategy is formed after considering foundational pillars, technical SEO, content strategy, on-page SEO, link building and user experience.

What will you gain from our SEO Strategy Formation?

  • We cover comprehensive SEO strategies on-page and off-page to improve and maintain rankings.
  • Your industry-specific and business-specific needs are incorporated into different SEO campaigns.
  • Specific content marketing is geared toward reaching a corresponding goal. We create content strategy considering the purchase funnel, which includes TOFU (top of the funnel), MOFU (middle of the funnel), and BOFU (bottom of the funnel).
  • We offer customised plans and patterns on keyword optimisation as well as backlinking.

On-page SEO

On-page SEO is all about optimising web page content for search engines and audiences. Here, optimising title tags, content, internal links, and URLs are the major tasks.

What will you gain from our On-page SEO?

  • As a leading SEO Company in Australia, we are fully into optimising a website to grab Google’s attention and get new customers for your business.
  • It is never a guessing game with our On-Page SEO. We do it wholeheartedly and keep track of everything.  
  • We use advanced SEO tools and check on the statistics to make our recommendations.

Off-page SEO

Off-page SEO includes all activities done beyond the on-page optimisation. Further, off-page SEO indicates how other websites and users perceive the particular website.

What will you gain from our Off-page SEO?

  • We use the standard off-page practices and gain backlinks.
  • Strategic off-page SEO planning is also discussed with clients.
  • All our Off-Page SEO services are driven to build your brand awareness.

Technical SEO

Technical SEO includes optimising a website’s technical aspects to help search engines find, crawl, and index your webpages.

What will you gain from our Technical SEO?

  • Our technical SEO involves analysing and optimising alt attributes, robot tags, and other technical aspects.
  • We also work to offer file compression to reduce the size of your CSS, Javascript and HTML files.
  • The SEO team at Digital Algorithm utilises Data Testing Tool to test markup and diagnose any issues.

Content Writing

Content writing is an inextricable part of SEO, where any piece of information is provided in the form of text, images, audio, visuals, etc. Content writing includes planning, writing and editing web content, blog posts and articles, scripts for videos and podcasts, etc.

What will you gain from our Content Writing Services?

  • Industry-specific and highly relevant content for the brands.
  • Different types of content- Informational, brand-focused, competitive, and fully unique.  
  • Review and editing are done until the most appealing content is produced. 

Local SEO

Local SEO focuses on improving a brand’s online presence to get more business from local searches. Local SEO is a must for brands selling products or services to consumers in their locality.

What will you gain from our Local SEO Services?

  • First and foremost, we focus on claiming and optimising your Google Business Profile (formerly Google My Business/GMB).
  • We work on reputation management and showcase the business as the best one in the given local area.
  • We adapt to updates and focus on strong local link building.

Frequently Asked Questions about SEO 

  • Why do I need an SEO agency?

The benefits of hiring an SEO company are numerous. Some of them are:

  1. SEO companies can exploit the best tools, resources, and strategies to keep up with trends and keep their clients always on top.
  2. They are never limited to just bringing traffic; rather, they are more into sales and bringing profits.
  3.  They are data-driven and provide businesses with factual data and statistical information.
  4. They also offer services that are more than SEO or content writing, as most SEO agencies also offer full-fledged digital marketing services such as PPC, Social Media optimisation, and more.
  5. They save up the brand’s time which could have been used for creating quality content, building high DA links, and fixing technical issues on your website. Brands avail their time to brainstorm, discuss, and plan out new strategies for their business.
  • Is Local SEO effective for you?

Any SEO plan that focuses on customers in a particular area, city, neighbourhood, or single place must include local search as a key component. Local SEO is vital for physical businesses, such as hospitality, medical practices, law firms, local services such as hair salons, florists, plumbers, electricians, accountants, gyms, etc. and other small businesses. However, eCommerce companies, online-only services, and private sellers may not need Local SEO.

Local SEO, in general, makes a business stand out and increases traffic to its location by generating online leads.

  • What are the fundamental SEO services?

Fundamental SEO service includes:

  • On-Page 
  • Off-page SEO 
  • Technical SEO
  • Content Writing
  • SEO Audits and Reporting

 

  • What is an SEO Audit?

An SEO audit is an analytical reflection of what has to be done on a website or what are the “Goods” and “Bads” in the present-day SEO status of a client’s website. An SEO audit has the following aspects:

  • Traffic Analysis- How much weekly/monthly people visit, Domain Authority, Page Authority.
  • Web Analysis-Indexing and Crawlability, links and technical factors.
  • Backlink analysis-Do follow, and No follow links are observed.
  • Content and Keyword Analysis- Which content of the brand is ranking, and what is the prominent competitors’ content status.
  • UI/UX Analysis- Mobile-friendliness and desktop-friendliness of the website are checked.
  • A Comparison with SEO progress, i.e. the initial SEO v/s present month’s SEO status or previous SEO service(by the agency) v/s present month’s SEO status 

 

  • How long does it take for SEO to show results?

According to experts, a normal SEO project to achieve the end result of ranking on the Top Search page often takes 4 to 6 months. If the conditions are good, such as low competition, your website may rank sooner, on the same day or in a week but with difficulty in the competition and continuous updates, you can achieve the best rankings in a year. All in all, the full effects of effective SEO methods show results after 12 to 24 months.

 

  • How do you keep your clients ahead of the competition?

Search engine optimisation is not a one-time project; it needs to be continuous and needs a better strategic process to stay ahead of the competition. We first assess competitors’ present SEO status and activities, their strengths and weaknesses, and what can be the most appropriate SEO strategies to earn visibility for your site.