GMB

Dominate your Local Searches with GMB Optimisation

Today’s era of business solely depends on Google. If your company doesn’t appear in local search results, you can lose local customers. To rank on Google, that too on your local market, you need to have your Google My Business Optimisation. Furthermore, a Google My Business (GMB) profile enables you to manage how customers see your company on Google and highlight your unique selling points.

Google My Business is important for any local SEO campaign. Your GMB must have NAP, i.e. Name, Address and Phone Number, to give Google some reliable and consistent information. Mainly GMB Service is designed and done by GMB experts who will audit your existing listing and then lead the implementation of an action plan designed to bring your listing to the top of the local pack.

Advantages of having GMB Optimisation 

  • With GMB, a brand can appear at the 3-pack listing at the top of Google search results for local searches.
  • GMB adds a brand’s Business to Google Maps, allowing potential customers to find a storefront or business address without knowing the official website address.
  • Google My Business is absolutely free for anyone to register and use for their company.
  • It helps a brand build trust with customers as your company’s appeal gets better among them.
  • GMB provides customer insight benefits and without ever having to interact directly with them.
  • GMB increases brand engagement as you can add interior and exterior photos, popular product images, pictures from recent events, etc.

Status and Facts in GMB Optimisation 

  • With GMB’s help, the average local business is found in over 1009 searches every month. 
  • 75% of businesses’ GMB listing views are from searches. [Source: Statista]
  • A typical business receives 59 actions from its GMB listing each month.[ Source: Small BizTrends]
  • In a GMB listing, the factors users care most about: rating (84%), legitimacy (81%), time relevance (80%), sentiment (79%), quantity (79%), review responses (78%), and photos (64%).[ Source: BrightLocal]
  • 60% of customers prefer images that will offer them a 360-degree view of the product/store.

How to Choose GMB Optimisation Company in Australia

  • Research their track record via Google reviews, client testimonials and case studies.
  • Find out if they track data, understand your current customers, and discover new ways to maximise successful areas. 
  •  Discuss if they offer reports and how they use them. These reports must highlight traffic, clicks, keyword rankings, time on site, and conversions.
  • They must offer an effective local SEO strategy and monitor if they are easy to reach.

Why Digital Algorithm for GMB Optimisation in Australia?

We Digital Algorithm create customised strategic plans through competitor analysis, GMB optimisation, reputation management, technical audits, keyword research, citation building, and other processes. Every step of the way, our local SEO specialists are actively involved in your strategy. We consider the brand’s specific commercial objectives and choose to use human intelligence rather than artificial intelligence. As authorised Google Partners, we are aware that Google’s algorithm is continuously changing; therefore, we keep up with the most recent algorithm improvements. Furthermore, we also specify the most recent GMB SEO strategies in order to obtain relevant results.

We never let you miss being featured on “near me “ “around me “ searches.

Our GMB Optimisation Services

  • Optimisation of your listing and fixing any problems related to your exposure in Google Maps and Search.
  • Addition of products to the listing and create service categories to highlight offers.
  • Each week, images will be added on your listing with keywords related to local.
  • Special deals and content will be updated in your listing.
  • We prepare monthly reports that include the performance of your listing with you.

Frequently Asked Questions

 

What is my Google Business Profile, and how can I discover it?

Google My Business(GMB) allows you to manage and optimise your Business Profile on Google. It is crucial for better results in Local SEO. A company’s GMB Profile is Google’s term for their Google business listing. Business Profiles appear in Google Maps and the local results of Google Search.

In order to find your GMB profile, you can check for How to find your business on Google?

How long does the profile optimisation process take?

The Google My Business Optimisation Service requires two (2) to four (4) weeks from your start date to complete from beginning to end. Sometimes, it can take up to 30 days to review the pending changes.

Does GMB Optimisation Agency also optimise my website as part of this service?

Sadly, No!

Most companies make Google My Business Optimisation service only focusing on optimising your GMB listing. However, they do not provide website optimisation services. You can contact the agency for further details.

The Google listings are not free. How come I should pay you?

Yes, creating a Google Business Profile is free, and in fact, every local business to do so.

Making the most of GMB listing requires refining your profile and providing frequent updates to maintain GMB. Brands can certainly do it themselves, but if you need more time or would prefer we handle the task, we can help.

Who has the authority to approve posts, revisions, and other content?

There are two approaches we can take here.

  1. You can ask for a manual review of content, edits, posts, etc.
  2. Depending on the professional background of the Account Manager, you can choose auto-approve.

Does GMB service promise results?

 An optimised Google My Business Listing will help a brand increase its rankings, traffic, and leads. To achieve results, a brand should think about continuing management and promotion to make the most of its presence, as Google My Business is constantly evolving.