Create. Attract, and Grow!!

Social media marketing (SMM) is all about using social media and social networks to promote products and services, engage with existing customers, and reach new ones. Social media marketing is about interacting with your target audience and developing positive relationships. The value of social media marketing is Connection, Interaction, and Client Data.

Social media is a growing marketing tactic where brands fully utilise social media marketing and make sure they invest significant time and resources. All in all, with social media marketing, you can attract people who are interested in your products/business.

Advantages of Social Media Marketing

1. You may raise brand awareness by having businesses create social media profiles for the company, start interacting, and establish a larger audience for your company.
2. A better handled social media, you can have your Search Engine Rankings improved.
3. Brands use social media networking to deliver a personalised answer rather than an automated one, improving client connection and satisfaction.
4. Businesses can boost brand loyalty through social media marketing, which introduces your brand’s products and promotional efforts.
5. Social media marketing is possibly the most cost-effective because you can spend less time and money increasing your conversion rates and ROI.
6. Satisfied customers who mention a brand’s social media will promote and demonstrate your value and brand authority.
7. Posting informative and well-written content on your social media channels is excellent for becoming a thought leader in your profession.

Social Media platforms

Facebook

Facebook is the most popular social networking platform, with over two billion people using it every month, accounting for 36.9% of the world’s population. Millions of businesses, primarily small enterprises, use Facebook products. It’s simple to get started on Facebook because practically all content formats—text, images, video content, and stories—work well there.

Youtube

YouTube is a video-sharing platform where anyone can create their own content and have their audience/viewers watch them every day. YouTube has 2.1 billion monthly active users based all around the world, approximately 122 million users stay active every day. If anyone thinks of using video marketing to promote their business, then the brand has to be on YouTube. Besides creating dedicated youtube videos, you can run YouTube ads(very short videos). Thus, to do better on Youtube, brands should get into YouTube SEO to increase their reach.

Whatsapp

People use WhatsApp to send text messages to relatives and friends. You may update stories on Whatsapp status. WhatsApp also functions as a commercial platform, allowing companies to engage customers and share updates. The WhatsApp Business app is designed for small enterprises, while WhatsApp Business API is designed for corporate businesses.

Instagram

Instagram is another social media platform for showcasing your products or services via photos or videos. You can post a variety of content, including photographs, videos, Stories, reels, live videos, and longer-form films on IGTV. In addition, brands can make an Instagram business profile and provide rich analytics of your profile and posts. They also run Instagram ads, which appear as sponsored ads. Further, brands also collab with influencers and celebrities to sponsor their video or endorse their products on posts/stories.

TikTok

TikTok is a short-form video-sharing and fastest-growing app in the world. Over 3 billion people have downloaded TikTok and have over 1 billion monthly active users. TikTok allows users to create and share videos of 15 seconds, 60 seconds, and 3 minutes with numerous options of effects, music snippets, and filters to enhance the videos and make them more appealing. In fact, small businesses have seen blooming growth and best-ever sales, while big brands are here to make more people aware around the 

Status, Facts, and trends in Social Media Marketing

• Each internet user has an average of 8.6 social media profiles.
• 72% of social media users use at least one social network.
• An average person spends an average of 145 minutes per day on social media worldwide.
• Influencer-shared content had a two-fold greater click-through rate.
• 82% of marketers say they recycle content across social media channels, and 80% think funny content is the most effective on social media.
• 64% of marketers believe they spend in social media community building.

[Source: Search Engine Journal and Hubspot ]

Trends in Social Media Marketing 2023

• TikTok continues to grow as people of all ages now use it to share their work.
• Ads will become more popular on smaller networks.
• Buying from Social Media Platforms will continue to grow in popularity.
• Reaching out to new audiences will become a top priority.
• Video Content will rule in the future.
• Influencer marketing will continue to grow in popularity.
• Personalisation will be paramount as brands ensure to have social media ads reach the target audience.
• User-generated content (the content users make by tagging the brand or putting the branded hashtags on captions)will remain popular.

How to Choose a Social Media Marketing in Australia

• A great social media marketing agency that works for all social media platforms, and thus, they are well aware of the latest trends in each channel. 
• They run targeted campaigns as they first deeply analyse their clients, determine their potential customer base, and run effective marketing campaigns.
• A great social media marketing agency offers excellent content that is unique and, at the same time, exceptionally better than competitors.
• They always select the right platform to convey a message. They always create content that attains potential customers through the right channels. 
• They deliver profitable results and make sure that their clients’ investment is worthy so that they yield more sales.
• They will maintain an excellent reputation as they perform their services so well that they get the best reviews from their customers. 
• They always communicate about their regular check-ins, feedback policy and give you reports that clearly state how effective their campaigns have been for your brand. 
• They are flexible as they first understand your uniqueness and tailor a campaign to get your products and brand seen by the right people. 

Why Digital Algorithm?

We just do not post a post, we post your brand, value, and authenticity.

1. We are experts in creating an integrated social media strategy and online reputation management.
2. We believe in communication and integration to grow your business.
3. We help you gain competitive grounds by creating exceptional content.
4. We identify the correct social media platforms relevant to your business.
5. We create your optimised social profile to encourage user interaction.
6. We analyse your profile performance and optimise it to achieve better results.

Our Social Media Services

Digital Algorithm offers full-service social media marketing services in Australia and is all about bringing you the best results with well-organised and crafted social media strategies.

Under our social media marketing services, we create, craft, track, and bring results to our clients that make clients satisfied.

Content creators and social media managers at Digital Algorithm work together to create and analyse content and copy that performs well for the brand and, in fact, the whole industry. We also ensure to create copy and imagery that appeals to the social media audience. Moreover, we work to create both organic and sponsored/paid campaigns with content that can entice and engage the audience.

Along we content creation- The creative work, we take along the calculative aspect of comparison and analysis. We first perform social media audits to review clients’ business metrics to assess growth and opportunities. We then work on content planning and present it to you. After approval, we create, upload, track and continuously optimise to make improvements on KPIs such as reach, engagement rates, click-through rate, leads, and ROI on paid social campaigns.

Along with that, we manage and monitor social reputation, social media reviews, social media feedback and sentiment, social engagement from campaigns, brand mentions and chatter across social platforms.

Frequently Asked Questions

Do I really need Social Media Agency?

Being present on social media is about connecting with the audience and customers, generating revenue and improving customer service. Now it is very easy to handle social media pages; however, with a professional’s touch, it will make a great difference.

Hiring an agency takes this burden off your shoulders as they use their expertise to manage your social media accounts while giving you the time to focus on the other areas of your business. Further, these digital agencies have dedicated resources and an expert team to keep your social media presence desirable for your target audience without taking up half of your week.

Should focus on one or all social media platforms?

Social Media Marketers are directed to set up company profiles on Instagram, Twitter, Facebook, and LinkedIn. Managing all of that across five or six different social platforms, each with its own set of content, audiences, and algorithms, is not worth your time. Thus, marketers and companies struggle to come to an answer, “Should I focus on only one platform or be active on all social media? “

So, the answer to “Go  for one social media or all?” is “You should have a presence on all social media platforms but first pay attention to your resources and where your target audience is most active.” After deciding on the right platform, the real work begins, as you must work to create quality content, post consistently, and respond to customers. The next step is to determine what works best for your specific marketing needs at the time.

What are the fundamentals of Social Media Marketing services?

 Social media marketing works on 4E framework, which includes: Educate, Empower, Entertain and Engage. Further, the fundamentals of social media marketing are:

•  A focus/goal when creating content or drafting campaigns
• Consistency in creation and posting.
•  Quality content production. Content can be educational, inspirational, interactive, connecting, promotional, newsworthy, or entertaining.
• Discoverability is ensured by the use of hashtags(general and branded) and being part of trends.
• Relationship with customers and audience via post comments or messages.

What is a social media audit?

A social media audit is a process where social media managers review your business’ metrics on designated social media and assess strengths, weaknesses, and opportunities and improvements to make to better social media presence. Impressions, comments, likes, shares, and other interactions, along with best performing/performed posts and what kind of posts are audience engaging, are included in the audit. 

After performing social media audits, social media managers identify and track the metrics and come up with competitive social media plans and campaigns such that it expands a brand’s  reach, leads, and sales.

The 4 common steps to do social media audit are:

#1: Evaluate the metrics’ overall performance.

#2: Analyze audience demographics and Interests.

#3: Examine your channels for consistency and quality.

#4: Check the budget and calculate ROI.

What strategies should I do to grow my business in social media?

A successful social media strategy always includes:

• Figuring out what your brand will add value to your target audience.
• Defined objectives that serve as a strategic foundation and guide every decision in the next steps.
• Your defined audience or customer persona who gets benefitted from your service.
• Your content mix, which has images, videos, and links, is tailored for each platform.
• Your posting and engagement schedule on a daily, weekly or monthly basis.

How can I go viral on social media?

Now, there is no proven strategy for becoming viral. In fact, you might have noticed things crafted with no intention to go viral actually work well. Sometimes Social media algorithms can push content to more audiences and make something viral. However, it doesn’t mean that social media managers leave things to algorithms and people; they also have to put in some effort. Always remember going viral requires both skill and luck.

So, social media managers can study what people are interested in at a given time, post their unique content at the right time in the right place, and always put triggering emotions(joy, sadness, anger, hope, humour, or anything) in content. If you feel the need to have an influencer, then brands can collaborate with them and create your own trend.