A guide to e-commerce platforms in 2023 - digitalalgorithm.com.au

Get Most of the Sales with your Ebullient Presence

Everyone knows that e-commerce is a buzzword in the business realm. Brands are growing competitive and are making sure to have their online store for consumers’ convenience as they no longer want to walk down the high street to buy items.

From startups to small businesses to huge brands, almost all companies are availing benefits from their eCommerce website. To be specific, eCommerce is growing in the retail, wholesale, and C2C markets as well, covering all the business niches. With time, eCommerce is finding a greater scope of coverage and more conversion ideas. In fact, e-commerce offers a broader perspective to businesses and endless opportunities to unlock the sales number you have been anticipating. 

Advantages of having a good e-Commerce website 

  • Owning an eCommerce site will allow a faster buying process as customers can easily browse through many items at a time and buy what they like. 
  • You can have your store and product listing created. After generating your product listings, you can customise them. You can follow some specific rules for product listing.
  • An online marketplace gives you the opportunity to briefly describe the product; interested people will read it. The listing stays online 24×7 so the customer can see the item and even put that in carts. 
  • With an eCommerce store, you can enjoy cost reduction as you don’t have to pay lots to maintain their physical store along with repairs, store design, inventory etc. 
  • Having an eCommerce also offers better affordable advertising and marketing as eCommerce marketplaces are the visual platforms where sellers can display their products in the best way. 
  • You can offer great flexibility for customers. If you could have conveniences like free shipping, cart value), express order delivery, deals and discounts, etc., then customers will enjoy buying from you. Sellers can increase their revenue by taking advantage of this client’s freedom. 
  • Customers can look for product and price comparisons as they can look into the options. Comparison is faster online and covers many products in detail.
  • You can enjoy a faster response to buyer/market demands and speed actions that can even be applied when responding to market demands.
  • With an eCommerce site, several payment modes are available. You can either opt for Cash on Delivery, pay by debit card, use your e-wallets, and many more.

Status, Facts, and trends in eCommerce in Australia

  • 90.4% of global Internet users visit online retail stores. [Source: World First]
  • By 2024, it is anticipated that global e-Commerce sales will total $6 trillion. [Source: Shoplify]
  • Australia’s internet retail business is worth over $47 billion, up 8.9% from 2022, demonstrating that more people are opting for online purchasing over traditional brick-and-mortar stores. [Source: Savvy]
  • Due to online sales, about 30% of Australian e-commerce companies have reported a major change in their revenue. [Source: Savvy]
  • 30.3% of Australians have purchased online goods via social media. [Source: Savvy]
  • 52.7% of internet users purchased goods or services online; 13.2% used a buy now pay later service for their online transactions and 13.1% of Aussies bought a second-hand item via an online marketplace. [Source: Hootsuite and We Are Social]
  •  Online stores are popping up daily, with an estimated 12–24 million eCommerce sites across the globe. [Source: Shoplify]

Trends in eCommerce site

  • Augmented reality is used in order to enhance the reality of online shopping, and there will be a growing volume of voice searches.
  • Ecommerce sites are also involved in Social Media like Facebook, Instagram, and TikTok.
  • Chatbots improve shopping experiences and also improve the customer experience.
  • Mobile shopping is still dominating, as  73% of eCommerce sales will take place on a mobile device.
  • eCommerce sites are keeping subscriptions to keep customers coming back.

Read eCommerce Guide: A Guide To ECommerce | Definition, Types, Benefits, Steps Tips

How to choose an eCommerce Developer in Australia

  • Look for an agency that understands your business and product range, how they are shipped and priced, the returns and so on.
  • Check if they offer a choice of e-commerce platforms by having extensive discussions about the platform choice.
  • Look for their clients and expertise and how the agency had delivered a similar kind of project in the past.
  • Check if an eCommerce agency is local, as the availability makes you comfortable while interacting, discussing your ideas and suggesting how to attract local customers. 
  • You must be clear about your budget and costs and always have clarity about any extra costs that may arise due to the complexity of the project. 
  • Always have a discussion on the approach & delivery schedule of the agency.

Why Digital Algorithm for e-Commerce service?

When looking for an eCommerce website builder in Australia, Digital Algorithm is the best option. Digital Algorithm owns a team of experienced experts providing a complete range of in-house skill sets to help you get every element of your online store right. Our bespoke eCommerce software increases your sales and online orders, ensuring a great user experience.

We optimise your eCommerce website to be responsive, i.e. fit on the screen and look good on mobile, tablet and desktop devices. Our SEO-friendly eCommerce web design services have both elements of beauty and function that works best for SEO rankings. We incorporate and make sure to achieve the 6Cs of Online Shopping or Consumer motivation which are Content, customisation, Community, Convenience, Cost Reduction, and Choice.

Our eCommerce Services

  • We develop your eCommerce website using platforms such as WordPress, Shopify, and Squarespace.
  • We offer custom eCommerce development, eCommerce testing, eCommerce audit, eCommerce Growth, and Optimisation.
  • We also offer eCommerce Consulting Services where we guide clients in choosing an optimal eCommerce platform.
  • We also help brands overcome their eCommerce challenges with customised plans. 

Frequently Asked Questions

Why Is Building An E-Commerce Site Important For Business Owners?

Currently, in order to save time, customers look for online options rather than making physical visits to the shops. Thus, prefer to explore and shop online using their computers or mobile devices. This thus shows that businesses need to go for eCommerce. Having an eCommerce website for your company can help your customers easily browse, look for items, place an order, and make payments- just a simple process.

What are the types of eCommerce?

There are 6 basic types of e-commerce  :

  1. Business to business (B2B)
  2. Business to Customer( B2C )
  3. Customer to Customer( C2C)
  4. Consumer-to-Business (C2B).
  5. Business-to-Administration (B2A)
  6. Consumer-to-Administration (C2A)

How Do I Pick The Best Platform For My Online Store?

Before getting started with your eCommerce web development, you have to consider the fundamentals to choose the best platform. These fundamentals are:

  • Pricing Plans and Payment Options
  • Mobile Friendliness
  • Their Customer Support
  •  Safety ensured Transaction
  • Track their Business Success
  • Check if they can handle inventory tracking and multiple product options.
  • Consider the design options, integration with other tools, 

What is the limit number of products I can have on eCommerce?

There are no limits on the size of the products. 

Having an online store gives you the freedom to add unlimited products and catalogues, and at the same time, you can grow your customer base as you require.

How can I promote E-Commerce Site?

There are various ways to do this. Some activities can be 

  • Promote the site to all the customers utilising your email list.
  • You can boost your organic social presence as you advertise on social platforms.
  • You can optimise your site for SEO.
  • You can create interesting, helpful content.
  • You can advertise on social platforms.

What is Vital To Converting Browsers Into Buyers?

  • Make sure that your website’s design is much more focused on sales than marketing.
  • Create a page focusing on Terms and Conditions for a polished appearance.
  • Describe your return policy, security measures, encryption techniques, and payment choices.